Earlier in the day, Apple announced that it delays the launch of Siri’s “more personalized” version, which was announced for the first time at WWDC last year. In a statement, the company said it planned to deploy the features “in the coming year”.
In a new report this afternoon, Bloomberg Details The internal turmoil which led to this delay, the chief of Apple software, Craig Federighi, would have expressed “strong fears that the features do not work properly” in his tests.
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Apple initially hoped to include the reworked version of Siri with functionalities such as the personal context and actions in the application within the framework of iOS 18.4. While development slipped, the launch was postponed to iOS 18.5 in May. Since this decision was made, Apple engineers “run to correct a wave of bugs in the project”, and this work failed.
Bloomberg Said that “people involved in efforts” now believe that these features will not be published before “next year at the earliest”. Meanwhile, some people in the Apple AI team would have believed that the features could be completely rejected. Of the report:
In the accounting of the latest delay, the chief of software Craig Federighi and other managers expressed good internal concerns that the features did not work properly – or as announced – in their personal tests, said that people, who asked not to be identified to discuss internal questions.
Some within Apple’s AI Division believe that work on features could be completely rebuilt and that Apple may have to rebuild functions from zero. The capacities would then be delayed up to a new generation Siri that Apple hopes to start deploying in 2026.
Apple’s delay for these iOS 18 features follows a separate earlier report this week, which detailed delays concerning Apple’s plans for a more conversational version of Siri in iOS 19.
According to today’s report, Apple employees “wonder” if the CEO of Apple, Tim Cook or the company’s board of directors, should “take measures to change the management of the AI group”. John Giannandrea is the main vice-president of ATM and AI strategy, reporting directly to Cook. Giannandrea joined Apple since Google in 2018 and was promoted to the main vice-president in the same year. If Apple does not change leadership, employees think that the company will continue to late.
(…) Apple employees wonder if the CEO Tim Cook or the company’s board of directors must take measures to change the management of the AI group. They believe that, with less major changes, Apple will continue to late. Earlier this year, the company called on the Kim Vorrath veteran software leader to help the team.
Apple’s declaration of today has not offered a specific calendar for the launch of new Siri features. Here is the complete statement, Apple spokesperson Jacqueline Roy Daring::
Siri helps our users find what they need and get things done quickly, and in the past six months, we have made Siri more conversational, introduces new features such as Type To Siri and Product Knowledge, and added integration with Chatgpt. We have also worked on a more personalized SIRI, which gave it more awareness of your personal context, as well as the possibility of acting for you inside and through your applications. It will take us more time than we thought to offer these features and we plan to deploy them in the coming year.
What exactly “in the coming year” means remains to be seen. Bloomberg’s The report suggests that the calendar extends in 2026 rather than the end of 2025.
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