IKEA opens new store on Roblox

IKEA has revealed a first look at “The Co-Worker Game,” a virtual universe coming to Roblox on June 24. The immersive experience gives players the opportunity to experience IKEA’s unique approach to careers, where non-linear career paths are the norm and lateral moves between departments are commonplace.

As well as being the brand’s first foray into the consumer game, the virtual store will give people the opportunity to immerse themselves in IKEA’s world of work. With a limited number of paid virtual colleague roles available in the game.

Applications for roles in the virtual store open today (June 3, 2024) and close on Sunday June 16, with paid teams for 10 new colleagues up for grabs. Successful candidates will be able to adapt their skills, help customers and be promoted to different departments, just like in the real world.

Alongside paid colleagues, the wider Roblox community, players and IKEA fans will be able to work, explore and discover the virtual world of IKEA on Roblox. They’ll be able to venture into IKEA’s famous Swedish food market and bistro and serve up endless quantities. meatballs or stop by the various showrooms and use the famous IKEA products to organize the space – say hello to HEMNES heaven. All with the chance to win exclusive IKEA UGC.

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