Let’s take a look at some of his most notable contracts and brand endorsements, demonstrating his influence across various industries:
By Varun Sheth
It’s American rapper-songwriter Travis Scott’s birthday. The rapper has enjoyed phenomenal success in music and beyond. Scott has become a cultural icon, collaborating with some of the biggest brands on the planet. Let’s take a look at some of his most notable contracts and brand endorsements, demonstrating his influence across various industries:
A Cactus Jack Takes Flight with Nike (2017 – Present): This collaboration needs no introduction. The ongoing partnership with Nike has spawned a highly coveted lineup of Air Jordans and other sneakers, with each release creating a frenzy among fans and sneakerheads. Not only do the designs sell out instantly, but they also fetch exorbitant resale prices. “Travis Scott x Nike” goes beyond shoes, cementing him as a major trendsetter in the fashion world.
PlayStation and The Flame (2018): In 2018, Travis partnered with Playstation to create a limited edition PS4 Pro bundle. It wasn’t just a console; it was a complete experience, including a custom-designed PS4 Pro, a limited edition DualShock 4 controller, and exclusive Fortnite content. This collaboration perfectly fits Travis’ gamer personality and massive youth.
Travis Scott and Fortnite (2018): Remember the astronomical event that took over Fortnite in 2018? Yes, it was Travis Scott. Millions of players tuned in to watch an in-game virtual concert, featuring a giant, floating rendition of La Flame himself. This unprecedented event blurred the lines between gaming and live music, demonstrating the rapper’s ability to push the boundaries of creativity.
McDonald’s (2019): Step aside, Happy Meals! In 2019, Travis Scott offered us the limited edition “Travis Scott Burger” at McDonald’s. This unexpected collaboration included a quarter pounder with cheese, bacon and fries, as well as exclusive fan merchandise. The campaign was a huge success, selling out quickly and reinforcing Travis Scott’s ability to generate excitement around everything he touches.
Scott and Dior (2020 – Present): Travis Scott’s foray into the world of haute couture came with his partnership with Dior. He has walked the runway for the brand and even designed a limited edition capsule collection. This collaboration brought together the worlds of streetwear and luxury fashion, showcasing Travis’ ability to bridge different aesthetics.
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